Since its inception, the Instant Pot has revolutionised home cooking with its multi-functional capabilities, combining the functions of a pressure cooker, slow cooker, rice cooker, and more into a single, convenient appliance. This innovation led to widespread popularity and established Instant Pot as a staple in kitchens across the globe. However, after experiencing a pandemic-induced sales surge, the brand faced financial headwinds, ultimately leading to its parent company, Instant Brands, filing for Chapter 11 bankruptcy in June 2023. Instant Pot is now saved, allowing it to continue delighting users.
In this Article
The acquisition of the Appliances Division of Instant Brands by an affiliate of the private equity firm Centre Lane Partners in November 2023 marked a crucial moment, ensuring the continuation of the Instant Pot brand and offering a sense of reassurance to its loyal customer base. This report aims to provide an updated analysis of Instant Pot’s status and future outlook as Instant Pot Brands in 2025, examining the impact of the acquisition and the brand’s position in the evolving kitchen appliance market, highlighting how Instant Pot was saved for its users.
This development has important implications for the company and its loyal customer base as they navigate the complexities of financial reorganization. The acquisition is happening at a critical time for the market, reassuring those who have relied on Instant Pot’s innovative cooking solutions.
Finalization of Acquisition and Current Ownership (2025): On November 8, 2023, an entity affiliated with Centre Lane Partners finalized the acquisition of Instant Brands’ Appliances Division by an entity that includes the widely recognized Instant Pot brand. Following the acquisition and a subsequent restructuring, the Instant Pot business now operates as a stand-alone company known as Instant Pot Brands.
As of 2025, Instant Pot Brands’ ownership structure places it under the umbrella of Centre Lane Partners, a private equity firm with a strategic focus on investing in the equity and debt of middle-market companies across North America. Established in 2007, Centre Lane Partners employs a flexible investment strategy, often engaging with companies in complex situations with a solutions-oriented approach. The firm seeks to partner with strong management teams, providing long-term capital and leveraging their operational, financial, and strategic expertise to support growth.
In April 2024, a new leadership team was appointed to steer Instant Pot Brands into its next phase of development. This team includes Chris Robins, an experienced executive from Newell Brands’ home appliance division, who took on the role of Chief Executive Officer. This rapid transition in ownership and leadership signifies a determined effort by Centre Lane Partners to provide stability and direction for the Instant Pot brand after its financial restructuring. The separation from Corelle Brands, which now operates independently, allows Instant Pot Brands to concentrate its efforts and resources specifically on its appliance business, potentially leading to a more focused approach in product development, marketing, and overall brand strategy.
Updated Product Lineup (2025): In 2025, Instant Pot Brands continues to offer a diverse range of products catering to various cooking needs and preferences. Among the popular models available are the Instant Pot Pro, known for its comprehensive features and ease of use, and the Instant Pot Pro Plus, which boasts smart capabilities and app integration. The Instant Pot Duo series is popular for its versatility and user-friendly design. For those seeking convenience and speed, the Instant Pot Duo Crisp offers both pressure cooking and air frying functionalities in one appliance. Additionally, Instant Pot offers the Instant Pot Duo Nova, a beginner-friendly model with simple controls, and the Instant Pot Duo Mini, ideal for smaller households or side dishes. The Instant Pot Rio series, including the 6QT and 7.5QT Wide models, provides reliable multi-cooking options with a focus on ease of use.
Market Performance and Trends (2025): The Instant Pot market continues to show significant potential in 2025. The global pressure cooker market, which includes Instant Pot, is projected to reach USD 12.65 billion by 2032, with a CAGR of 10.08% from 2025. The smart instant pot segment is also experiencing substantial growth, estimated to reach $3.2 billion by 2030 with a CAGR of 8.5% from 2024. This growth is driven by increasing disposable income, rapid urbanization, and a rising demand for convenient and energy-efficient cooking solutions.
Several key trends are shaping the Instant Pot market in 2025:
- Smart Features and Connectivity: Newer Instant Pot models increasingly incorporate smart features like Wi-Fi connectivity and app integration, allowing users to control their appliances remotely and access a wide range of recipes.
- Multi-Functionality: The demand for multi-functional appliances that can perform various cooking tasks, such as pressure cooking, air frying, slow cooking, and more, remains high.
- Health and Wellness: Consumers are increasingly seeking healthier cooking methods, driving the popularity of Instant Pots for their ability to retain nutrients and reduce the need for excessive oil.
- Convenience and Time-Saving: The time-saving aspect of Instant Pots continues to be a major draw for busy individuals and families.
Customer Support and Warranty (2025): Instant Pot Brands offers customer support through various channels, including phone, email, and FAQs on their official website. The standard warranty for Instant Pot appliances is typically one year from the date of original purchase, covering defects in materials and workmanship under normal residential use. Customers are advised to register their products online to stay updated on product developments and potential safety notifications.
Future Outlook and Challenges: The future of Instant Pot Brands in 2025 appears promising, with a renewed focus on product innovation and customer satisfaction under its new ownership. The company is expected to continue leveraging its strong brand recognition and loyal customer base to introduce new and improved products. The appointment of an experienced leadership team signals a strategic move towards growth and stability.
However, Instant Pot Brands also faces several challenges:
- Market Competition: The kitchen appliance market is highly competitive, with numerous brands offering similar multi-cookers and air fryers. Instant Pot Brands needs to differentiate its products through innovation and unique features to maintain its market share.
- Sustaining Long-Term Success: As a brand that initially experienced viral popularity, Instant Pot Brands needs to develop strategies to ensure long-term success beyond fleeting trends. This may involve expanding its product line, fostering brand loyalty, and adapting to evolving consumer preferences.
- Addressing Safety Concerns: Past incidents involving pressure cooker explosions have raised safety concerns among consumers. Instant Pot Brands must continue to prioritize product safety and provide clear instructions and safety features to ensure user confidence.
Market Popularity and Potential
With an estimated market value of $4.7 billion in 2022, the Instant Pot’s potential for growth is projected to double by 2031. Despite facing a decline in sales post-pandemic, the brand’s widespread popularity—around 90% of American homes own an Instant Brands product—positions it for continued success.
However, viral brands like Instant Pot often struggle to sustain long-term success, particularly without recurring revenue. Yet, the brand’s new owner, private equity firm Centre Lane Partners, offers hope for the continuation of the beloved brand. The acquisition relieves millions of Instant Pot fans, aligning with the brand’s tradition of serving households with innovative and convenient cooking solutions.
As the deal progresses towards court approval, the potential for Instant Pot’s revival remains promising, ensuring its legacy in global kitchens.
Long-Term Success Challenges
The challenges associated with sustaining long-term success for viral brands like Instant Pot often stem from the lack of recurring revenue. Companies that experience rapid growth due to a viral product often struggle to maintain momentum once the initial surge in sales diminishes. Without a steady stream of recurring revenue, these companies face significant hurdles in sustaining their business over the long term.
For successful brands like Instant Pot, which gained widespread popularity but primarily relies on one-time purchases, the absence of a consistent revenue source poses a formidable challenge. This predicament is common, particularly for brands that succeeded without a recurring revenue model.
Overcoming these challenges demands innovative strategies and a deep understanding of consumer behaviour to ensure sustained success in the highly competitive market.
Effect of Pandemic on Kitchen Gadgets
The pandemic resulted in a surge in sales of kitchen gadgets and appliances, driven by people turning to their kitchens for entertainment and comfort during lockdowns. As individuals sought solace in cooking and baking, sales of appliances like the Instant Pot soared during the initial stages of the pandemic.
However, as the pandemic waned, sales of kitchen gadgets declined. This shift reflected the temporary nature of the surge in demand during the lockdown period. The fluctuation in sales underscores the impact of external factors on consumer behaviour and the kitchen gadget market.
Despite the challenges faced, the kitchen gadget industry continues to evolve, adapting to changing consumer preferences and lifestyles. As the market navigates through these changes, it remains essential for brands to understand and respond to the shifting demands of their customer base.
Relief for Instant Pot Fans
If Instant Pot is saved for real, fans can expect reassurance and stability with the brand’s acquisition by a new owner. The acquisition by private equity firm Centre Lane Partners ensures the continuation of the beloved brand, pending court approval.
This development relieves millions of Instant Pot owners who rely on the product for their cooking needs. The new ownership ensures Instant Pot’s future, providing comfort to its dedicated customer base.
With this acquisition, Instant Pot fans can look forward to continued support, innovation, and the high-quality products they have come to depend on. The brand’s survival serves its customers and upholds its commitment to providing reliable, efficient, and convenient cooking solutions, further strengthening its bond with its loyal fan base.
New Owner’s Acquisition
Amid its bankruptcy proceedings, the acquisition of Instant Pot by private equity firm Centre Lane Partners marks a pivotal step towards securing the brand’s future. The deal, subject to court approval, relieves millions of Instant Pot fans and guarantees the brand’s continuation.
The acquisition aligns with Centre Lane Partners’ commitment to supporting and growing consumer-focused businesses. With this acquisition, Instant Pot’s new owner aims to leverage its strong market presence and loyal customer base to drive its future success and ensure that it is saved, if not some of the other classic brands.
The move signifies a positive outlook for the company, ensuring that it can continue serving the needs of households and cooking enthusiasts. As Instant Pot transitions under new ownership, customers can anticipate ongoing support, innovation, and the high-quality products that have made the brand a staple in kitchens worldwide.
Survival Dependent on Court Approval
Depending on court approval, the survival of Instant Pot under its new ownership hinges on the legal process. The acquisition by private equity firm Centre Lane Partners offers hope for continuing the beloved brands, but the outcome rests on the court’s decision.
This step is crucial for millions of Instant Pot users who rely on its innovative cooking solutions. The court’s approval would ensure the brand’s legacy and the satisfaction of its loyal customer base.
As the Instant Pot has been an essential kitchen appliance for many households, its potential survival is of great importance to those who have come to depend on its efficiency and convenience. The court’s decision will ultimately determine the future of Instant Pot, providing reassurance for those who value its role in their daily lives, and we fervently hope that Instant Pot is saved for the long haul.
Benefits for Instant Pot Owners
The acquisition of Instant Pot by a new owner could benefit its users. The brand’s survival under new ownership would ensure continued support and innovation for millions of Instant Pot owners.
With the company’s future secured, users can expect ongoing customer service, product warranties, and availability of accessories and replacement parts. Additionally, the new owner may invest in research and development, potentially introducing new and improved Instant Pot models with enhanced features and functionality.
This acquisition also reassures Instant Pot fans, affirming the brand’s commitment to its loyal customer base, as it appears that Instant Pot is saved.
Conclusion
Instant Pot Brands has successfully transitioned into a new chapter in 2025 with new ownership and leadership. The brand continues to hold a strong position in the kitchen appliance market, driven by its versatility, convenience, and growing adoption of smart features. While facing competition and the need to sustain long-term consumer interest, Instant Pot Brands has the potential for continued growth through innovation and a focus on meeting the evolving needs of home cooks worldwide.
Further Instant Pot Coverage on The Lunch Pro Website:
- 12 Easy Instant Pot Soups Ready in Minutes: https://forlunch.pro/best-instant-pot-lunch-soup-recipes/
- 10 Best Vegetarian Instant Pot Soups: https://forlunch.pro/10-best-instant-pot-vegetarian-soups/
- 7 Mouthwatering Instant Pot Chicken Rice Bowls: https://forlunch.pro/instant-pot-chicken-rice-bowls/
- 7 Best Instant Pot Asian Chicken Rice Bowls: https://forlunch.pro/instant-pot-asian-chicken-rice-bowls/
- 3 Savory One-Pot Teriyaki Beef Rice Bowls: https://forlunch.pro/teriyaki-beef-rice-bowl-recipe/
Frequently Asked Questions: As Instant Pot is Saved
Are There Any Plans for New Instant Pot Products or Innovations Under the New Ownership?
Under new ownership, plans for new Instant Pot products and innovations remain undisclosed. The focus is on securing the brand’s future and serving existing customers. The new owner’s commitment to the brand’s continuation brings relief to loyal Instant Pot users.
How Will the Change in Ownership Affect the Customer Service and Warranty Policies for Existing Instant Pot Owners?
The change in ownership will ensure continuity of customer service and warranty policies for existing Instant Pot owners. The new owner’s acquisition guarantees ongoing support for millions of customers, providing a sense of security and reliability.
What Are the Potential Changes or Improvements in Marketing and Distribution Strategies Under the New Owner?
Under the new ownership, potential changes and improvements in Instant Pot’s marketing and distribution strategies may involve enhanced brand visibility, expanded product offerings, targeted promotions, and streamlined distribution channels to reach a wider customer base efficiently and effectively.
How Will the New Owner Address Any Existing or Potential Product Quality and Safety Concerns for Instant Pot Products?
The new owner’s acquisition of Instant Pot presents an opportunity to address and enhance existing and potential product quality and safety concerns. This will likely involve rigorous testing, quality control measures, and collaboration with industry regulators to ensure consumer safety and satisfaction.
